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A LOVE STORY THAT TURNEDINTO A BRAND.

The story of nice began in San Sebastián, where Paloma Santaolalla, future brand co-founder, grew up in a family with a flair for fashion and a passion for details.Years later, it was love that would play a crucial role in this project being born when, in 1982, Paloma and Miguel met each other and decided to create Globe together. The brand took the Spanish fashion industry by storm in the 1990s.

Maria Victoria, Paloma’s mother. The style and elegance that inspire us so much.

Paloma in Ibiza with one of the earliest designs of the Globe brand.

Paloma and Miguel on their wedding day.

INTUITION, POSITIVITYAND PLENTY OF CREATIVITY.

It was in 1996 when - after the lessons learned from their experience with Globe - they decided to create a new brand born of their shared love of fashion, nice things and, above all, a positive attitude towards life. Thus, they created nice things Paloma S., which was originally founded under the name NICE DAY.The main goal was to create a family clothing and accessories brand where they could design clothes and prints that would bring their particular take on fashion to life. All of this is with an emphasis on a very distinctive style aimed at creatively sensitive women who appreciate attention to detail and who want to express their individuality and uniqueness through the way they dress.

Globe’s office in Barcelona.

NICE DAY showroom in 1995.

Spring/summer 1999 collection catalogue.

Autumn/winter 2003 collection catalogue.

A VERY NICE UNIVERSE

Paloma and Miguel wanted to create a universe where “nice things” happened. A world with a touch of humour and lots of joy which would be reflected in hand-painted prints, unique colour palettes and highly original sources of inspiration from the couple’s life experiences.A trip, a book, an exhibition... Anything could serve as the starting point. They do this while always keeping an eye on trends and what’s happening in the world of art and fashion at any given time, but above all, by listening to their intuition.

HOW DID A FISHBECOME AN ICON?

The truth is that our fish - aside from being an icon - is an essential part of our story, a nod to our fun and positive side that’s in our DNA.You can find it with a moustache, wearing a swimming cap, with a Panama hat in pure Hockney style or with an umbrella, but always with flair and a touch of humour.

One of the many appearances of our famous fish.

The first appearance of the iconic fish in one of our catalogues photographed in Barcelona.

A MINI COLLECTION, A LIMITED EDITION, A HOME FASHION LINE AND MANY SHOPS.

Over the course of these 30 years, nice has continued to grow, opening shops across Spain, France and Portugal, and exporting most of its products all over the world. Throughout these years of growth, we developed a mini line, where we designed clothing for girls drawing from the same sources of inspiration, prints and colour palettes as the women’s line.We also launched Limited Edition, where Paloma Santaolalla and her daughter Paloma Lanna combined their efforts and talents to design collections with influences from the mother and daughter team. We even ventured into a home fashion lines, where our prints and drawings took the form of cheerful bedding and fun cushions that gave the homes of our customers a decidedly nice touch.

Limited Edition Collection

Soirée AW 2016 Collection

AW 2019 Collection

SS 2020 Collection

SS 2019 Collection

Mini 2014 Collection

AW 2022 Collection

Swimwear 2015 Collection

SS 2014 Collection

Clara and Galope for AW 2023

Black Friday Campaign for AW 2023

OUR CUSTOMERS ARE OUR MODELS.

Our customers are our greatest asset, a community that has been growing with the brand, with clothes handed down from mother to daughter, generation after generation.Over the years, we’ve been fortunate enough to get to know many of them and spend time together and have a chat. Our community defines us as a brand and we’re very proud of it.

Mother’s Day celebration with the nice team and friends.

One of our most iconic catalogues featuring a family.

“The word ’nice’ holds the power of changing everything it comes in contact with, spreading optimism, making something special and giving it soul. And this is what we try to aim for in everything we do.”Paloma Santaolalla.